That’s what LG is willing to pay in their Design the Future Competition:
What we’re looking for
Predict whatâ€™s next. What do you think the next generation of mobile phones should work or look like for the U.S. market in the next 2 to 3 years? We are asking for your help. Weâ€™re NOT looking for a long list of specs or phone ideas that already exist. Weâ€™re looking for a cool new concept or â€œbig ideaâ€ supported by usage scenario and user experience illustrations.
Who doesn’t have a cool new concept or “big idea” they’d love to share? Among the support documentation I found this: 4 Tips For Success which provides a pretty good starting point for any product development project:
- Find a Good Problem to Solve
- Do Your Homework
- Carefully Craft Your Pitch
But the real gem is about halfway down the page:
- Select a product or service to innovate.
- Create a list of its components.
- Apply a TEMPLATE to each component. This creates a VIRTUAL PRODUCT. It is virtual because it does not exist. It should not seem to make any sense to you at first. That is okay…that is how the method works.
- Take the VIRTUAL PRODUCT and think of all the ways it could be useful. What problems does it solve? What benefits does it offer? Who would use it?
- Repeat the process using a different component.
- Repeat the entire process using a different TEMPLATE.
There you have it. If only it were that easy…
Comments are happening on the new Form Loves Function Discussion Forum.