Less and More – Dieter Rams Exhibit at SFMOMA

If you haven’t see it yet, you have a month to visit SFMOMA for

“Less and More – THE DESIGN ETHOS OF DIETER RAMS,” closing on February 20, 2012.

Widely regarded as one of the most influential industrial designers of our time, Dieter Rams produced iconic works and innovative ideas (in particular his advocacy for “less but better” design) that have proved seminal for our contemporary design culture. For more than 40 years, Rams was the lead designer for the German household appliance company Braun. He has also been the active designer for German furniture company Vitsœ since his start there in 1959. This exhibition includes more than 200 models and objects by Rams and his team, as well as contemporary designs influenced by his Ten Principles of Good Design, such as Apple computers.

The show is well worth the $18 admission fee for anyone involved in bringing products to life; industrial designers, engineers, marketers, manufacturers.

Hours:
M-Tu: 11-5:45
W: CLOSED
Th: 11-8:45
F-Su: 11-5:45

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