Design, Manufacture, Test as Told by McLaren

It costs absolutely the same amount of money to make a car look ugly as it does to make it look beautiful.

Regarding the McLaren design language:

…it’s not coming from just aesthetics. It’s very easy to design a sexy car; a dramatic looking car. That’s not what design, for me, is all about. It’s more about doing efficient design that has a reason for being.

(emphasis mine)

Frank Stephenson, automotive designer and Director of Styling at McLaren Automotive

While it can be interesting to hear the designer wax poetic about design philosophy it’s even more interesting seeing how the design comes to life:

Even better to see the product perform as designed:

Author: admin

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