It costs absolutely the same amount of money to make a car look ugly as it does to make it look beautiful.
Regarding the McLaren design language:
…it’s not coming from just aesthetics. It’s very easy to design a sexy car; a dramatic looking car. That’s not what design, for me, is all about. It’s more about doing efficient design that has a reason for being.
I watched the first 4 installments of BBC’s Design for Life on a plane over the Pacific and found the last 2 episodes on Vimeo. The show is pretty much The Apprentice with Philippe at the helm. Plus I think the show illustrates how truly difficult it is to conceive and develop a product from a blank slate. Week after week young designers struggle to prove their design prowess to Philippe and usually fall short by under-delivering or missing the point completely. One week Philippe sent 4 designers packing.
The most profound moment of the show happened in episode 5. After weeks of failing to convince Starck that her new standing/walking aid for the elderly had merit, contestant Ilsa Parry presented the prototype. After merely looking at the proto Philippe’s attitude changed completely. After trying the product for himself he was sold.
Great that Ilsa persevered and continued to drive the vision of her product. Great that the rest of us can witness the power of the prototype in a real-world situation.
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