Marissa Mayer on Innovation

Everyone’s favorite Vice President of Search Products & User Experience, Marissa Mayer, talks about how innovation happens at Google. Well, how it happened three years ago anyway. Her 9 keystones are still relevant today:

  1. Ideas come from everywhere
  2. Share everything you can
  3. Hire brilliant people
  4. License to pursue dreams – Google gives employees 20% of their time to work on individual pet projects (50% of the projects launched in the second half 2005 were “20% time” projects)

    It turns out when you take really smart people, give them really good tools they make really beautiful, amazing things that are really exciting and they do it with a lot of passion and momentum.

  5. Innovation, not instant perfection –

    the key is iteration.

  6. Data is apolitical – decisions get made based on data, not on rank of the decision makers within the company
  7. Creativity loves constraint
  8. Users, not money
  9. Don’t kill projects, morph them

The question and answer session after her lecture is also quite enlightening.