$20,000 For Your Best Idea

That’s what LG is willing to pay in their Design the Future Competition:

What we’re looking for
Predict what’s next. What do you think the next generation of mobile phones should work or look like for the U.S. market in the next 2 to 3 years? We are asking for your help. We’re NOT looking for a long list of specs or phone ideas that already exist. We’re looking for a cool new concept or “big idea” supported by usage scenario and user experience illustrations.

Who doesn’t have a cool new concept or “big idea” they’d love to share? Among the support documentation I found this: 4 Tips For Success which provides a pretty good starting point for any product development project:

  1. Find a Good Problem to Solve
  2. Do Your Homework
  3. Carefully Craft Your Pitch

But the real gem is about halfway down the page:

How to Innovate

  1. Select a product or service to innovate.
  2. Create a list of its components.
  3. Apply a TEMPLATE to each component. This creates a VIRTUAL PRODUCT. It is virtual because it does not exist. It should not seem to make any sense to you at first. That is okay…that is how the method works.
  4. Take the VIRTUAL PRODUCT and think of all the ways it could be useful. What problems does it solve? What benefits does it offer? Who would use it?
  5. Repeat the process using a different component.
  6. Repeat the entire process using a different TEMPLATE.

There you have it. If only it were that easy…

On a more serious note, Autodesk is a sponsor and I really like what they have been doing with their software lately to enable designers to design. On par with Siemens’ Synchronous Technology.

Comments are happening on the new Form Loves Function Discussion Forum.