It costs absolutely the same amount of money to make a car look ugly as it does to make it look beautiful.
Regarding the McLaren design language:
…it’s not coming from just aesthetics. It’s very easy to design a sexy car; a dramatic looking car. That’s not what design, for me, is all about. It’s more about doing efficient design that has a reason for being.
Question: Why is it that companies with billions of dollars who can hire any designer or design firm in the world put out such crappy products?â€¨
Answer: Excellent products require more then just a good designer or a good design agencyâ€”they require humanistic and cultural vision, courage and discipline in execution (emphasis, mine). There are two reasons why crappy products are so common: first, most â€œcompanies with billions of dollarsâ€ donâ€™t want to charter new ways because they are in a defensive setting in order to defend their existing businessâ€”and when the billions and the business are gone, itâ€™s too late for change. Second, big companies normally have neither the people nor the processes to innovate and there are no real rewards for taking the risks and efforts required in the endeavor for excellent products. In my career, SONY under Akio Morita was the only big company which rejected the common addiction to mediocrity and went for world-changing innovations. Now they are stuck as wellâ€¦.
Art & Copy is all about advertising. Objectified, as I’ve previouslywritten, is all about product design. Hustwit and Pray find some interesting common ground in discussing what they each learned during the making of their films.
The “Objectified” movie I wrote about earlier this month is officially scheduled to debut at the SXSW Film Fest in March with preview screenings in San Francisco, Chicago, New York, and London which will be announced later.
Gary Hustwit, director of the documentary Helvetica is at it again. This time he looks at the oft hidden world of industrial design in a film called Objectified wherein he talks to the best industrial designers on the planet about what goes into creating a great product. The only information I could find on release date is “Spring 2009.”
Paola Antonelli (Museum of Modern Art, New York)
Chris Bangle (BMW Group, Munich)
Ronan & Erwan Bouroullec (Paris)
Andrew Blauvelt (Walker Art Center, Minneapolis)
Anthony Dunne (London)
Naoto Fukasawa (Tokyo)
IDEO (Palo Alto)
Jonathan Ive (Apple, California)
Hella Jongerius (Rotterdam)
Marc Newson (London/Paris)
Fiona Raby (London)
Dieter Rams (Kronberg, Germany)
Karim Rashid (New York)
Alice Rawsthorn (International Herald Tribune)
Smart Design (New York)
Rob Walker (New York Times Magazine)
and more participants TBA
These are the people taking great ideas and making them into real products.